Make first impressions of your home count

Before a potential buyer arrives at your home, they already have an impression of the neighbourhood and the street.

According to the Seeff Property Group, given service delivery challenges, buyers are even more attentive to the area when they hunt for properties.

“The condition of the neighbourhood and street or estate is a key factor influencing the interest of the buyer in making an offer on the property and the price they are willing to pay.

“Well-maintained neighbourhoods and areas attract more buyers and achieve higher prices on average.

“There is a direct correlation between the condition of the area or estate and the perceived value of a property,” said Seeff.

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Seeff added that regardless of how appealing the property was, the initial impression formed by the buyer when seeing the surroundings influenced their overall perception of its value.

“If the area is not neat, buyers will likely be put off before they have even seen the property or look for a discount on the price.

“Desirability and security are affected by poor maintenance. In terms of the so-called Broken Window Theory, poorly maintained areas send a message of a lack of care and vigilance, creating an environment more conducive to criminal activities,” Seeff explained.

Seeff said that when an area deteriorated, and crime rates increased, it inevitably led to a lower demand for properties and a decline in property values.

“In contrast, a clean neighbourhood conveys a sense of security and liveability, which drives up prices due to demand for the area.”

What can homeowners and residents do?

Seeff said property owners and residents were responsible for keeping their pavements neat.

“Those who own vacant land must also keep the plots clean. To ensure the buyer falls in love with the property from the onset, ensure your pavement is pristine with no unsightly obstructions.

“You should also be a good neighbour and keep your property neat and regularly painted. Anyone who invests in property usually does so intending to grow the value of their asset,” Seeff expressed.

Seeff said it was vital when looking to sell.

“Poorly maintained properties affect their sellability and those of neighbouring properties. Get involved,” said Seeff.

He said it was accepted that many neighbourhoods had service delivery issues and growing problems in green belt areas.

“The only way to maintain your neighbourhood and a healthy lifestyle is to get involved with neighbourhood organisations and clean-up activities.

“If there are infrastructure issues, get hold of your local councillor or use local lobby groups to drive improvement and service delivery.

“You can also organise your own street or area clean-up. It is often great fun and a workout, too. You could also approach local businesses for sponsorship because they, too, will benefit,” Seeff advised.

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