It’s out with the old and in with the new for Life Is Beautiful, which is shedding its billing as a music festival in favor of a “block party” format in Las Vegas.
The revamped event, A Big Beautiful Block Party, is scheduled for September 27-28 and will “transform Downtown Las Vegas into a massive dance party,” according to its organizers. They say their new approach will lead to a more intimate experience by eliminating overlapping sets and programming performances from 5pm to 2am each day.
The fest will take place in a smaller venue near downtown’s famed Fremont Street Experience, a five-minute walk from The Arts District. It’s a big moment forLife Is Beautiful, which had operated as a three-day festival since its inception back in 2013. The brand was acquired by Rolling Stone nearly a decade later.
“As a landmark institution and touchstone of the music industry for over 50 years, the Rolling Stone team will help to deepen our connection to fans of music everywhere, while also championing the cultural initiatives that make Life is Beautiful so much more than a music festival,” Life Is Beautiful CEO David Oehm said at the time.
Considering the EDM-focused lineup and smaller venue, those initiatives seem to be the upshot of a paradigm shift in today’s rave culture, wherein consumers often prioritize intimate, community-driven parties over the regurgitated frills of a major festival.
The inaugural edition of A Big Beautiful Block Party will feature performances by Justice, Peggy Gou, LCD Soundsystem, Jamie xx, Jungle, James Blake, Thundercat, Toro y Moi, LP Giobbi and more.
Tickets for A Big Beautiful Block Party go on sale Thursday, June 27th at 10am PT. General Admission passes start at $199 and VIP passes start at $399.
c/o Dick Clark Productions
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