VOWWS have launched a brand new single known as “One By One.” In addition they launched a music video for the observe, directed by Jordan Hemingway (Wolf Alice, Yves Tumor, Comme des Garçons) and edited by Rizz from VOWWS.
The B-side for ”One By One” is “Shadow Man.” The concept behind the pairing represents two sides of the identical mind-set.
Learn extra: VOWWS give Britney Spears’ “Womanizer” a darkish, lo-fi twist—watch
Matt defined the that means of the double-single in a press launch. “‘One By One’ is in regards to the lies we inform ourselves to make sense of our lives,” he says. “If we begin believing them an excessive amount of, ultimately they will take us over. By pondering we are able to have the whole lot we wish on a regular basis, anytime, ceaselessly, and be righteous whereas doing it — these appetites will ultimately eat us and outline us, leaving us with nothing actual. ‘Shadow Man’ is the aftermath. It’s no much less confused, but it surely’s wanting round questioning what went fallacious.”
Moreover, Rizz gave perception into the creation of the visible. “We’ve been working with Jordan for years on numerous initiatives, generally in the identical metropolis however extra usually remotely, so it was nice to seek out a while collectively,” he says. “We’re each followers of movies that seize the desert in a darkish, mystical, lawless fashion — movies like Pure Born Killers, From Nightfall until Daybreak, that cowboy scene from Mulholland Drive…”
“It was essentially the most insane shoot we’ve ever performed. We drove out the center of nowhere with no crew and shot for twenty-four hours straight,” Rizz continues. “We have been hauling 35mm cameras throughout sketchy panorama coated in damaged glass, and your toes would abruptly sink into some creature gap. We had extraordinarily restricted assets, and the whole lot that might go fallacious went fallacious, however everybody’s dedication to creating it work was inspiring. So long as you might have a imaginative and prescient and your coronary heart’s in the fitting place, you don’t want meals or water in any case.”
Watch the visible for “One By One” beneath.
