The November streaming slump finally ended during the week of Thanksgiving, as audiences in the U.S. had some extra time to catch up on film and TV.
There were three titles with over 1B minutes viewed from November 20 to 26, as well as two with over 900M. In first place was the Adam Sandler animated Netflix film Leo, which racked up 1.5B minutes viewed also dominated Netflix’s Top 10 as the streamer’s biggest animated film debut ever.
Squid Game: The Challenge was in second place with 1.4B minutes viewed. Despite all the critiques about the Netflix reality competition series missing the point of its scripted predecessor, audiences’ interests were clearly piqued.
Bluey was the final title to rocket over 1B viewing minutes — likely because families needed to keep the kids entertained while they enjoyed their Thanksgiving celebrations. The Disney+ series is a staple on the Nielsen Top 10, though it doesn’t generally generate quite this much viewership. The only other time it did so was when there were new episodes available.
The most interesting entrant into the Top 5 was Young Sheldon, which came in fourth place for this viewing period after being the most recent addition to Netflix from the Max library. The “Netflix effect” took over once again, and the Big Bang Theory spinoff soared to 963M minutes viewed across both platforms (but, really mostly Netflix).
This makes quite a bit of sense, given most of the Warner Bros. Discovery content that the company has licensed to Netflix in recent months has found new life there. The same thing happened in August to sports dramedy Ballers. It’s likely Young Sheldon will remain in the Nielsen streaming charts for at least a few more weeks.
The Crown also appeared at No. 6 after the first half of Season 6 dropped on Netflix the week prior. After a full week on the service, those episodes helped boost the series to 835M minutes viewed.
It was a shockingly low week for Suits, whose viewership has been steadily declining over the past month or so. The legal drama tallied just over 700M minutes viewed, which is still quite a lot of viewing, but much less than the series has been generating since it landed on Netflix in June. Expect Suits to drop out of the Top 10 soon.
Nielsen also noted that, while this Thanksgiving week energized the streaming landscape, it still pales in comparison to last year. That’s primarily due to the premiere of Wednesday, which generated nearly 6B minutes viewed during this interval last year. Four other titles — Dead To Me, 1899, The Crown and Slumberland — also hit over 1B minutes viewed.
Part of this lull is due to a lack of original content across the streamers, and particularly original content that is really hitting the zeitgeist in a meaningful way. Acquired titles have been filling the gap a bit, which is a trend that will likely continue into the new year, as original content has remained slow.
Here is the full Top 10, with streaming service, title, number of episodes (“1″=feature film) and minutes of viewing:
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