So, it was a no-brainer for Patrick to join forces with Ketel One as their first-ever spirit advisor.
“It’s the first time the company’s ever worked with a celebrity or personality or anything of that nature,” he explained. “I’m bringing a fun, new vibe and look to vodka, to martinis and to Ketel One.”
“What makes them so great is that they’ve been sticking so true to their values of being a family brand, family-owned and family-run, so that’s been their marketing,” he added. “Now they’re trying to veer into another lane and to attract a larger audience, a new audience, and to partner with someone like myself to hopefully do that.”
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