Something that Nintendo hasn’t really talked about much is AI, especially generative AI. However, that is no longer the case and the company behind the Switch has now spoken about it for the first time. You see, Nintendo president Shuntaro Furukawa recently spoke to investors in a Q&A, where he was asked about the matter.
Furukawa said that “in the game industry, AI-like technology has long been used to control enemy character movements, so game development and AI technology have always been closely related. Generative AI, which has been a hot topic in recent years, can be more creative, but we also recognize that it has issues with intellectual property rights. Our company has decades of know-how in creating optimal gaming experiences for our customers. While we are flexible in responding to technological developments, we hope to continue to deliver value that is unique to us and cannot be created through technology alone.”
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