We stay in an odd world the place even cartoon sweet may cause controversy. The M&M’s model has made just a few modifications over the previous 12 months with its “spokescandies,” together with the introduction of a purple M&M and the Inexperienced one going by some design modifications. I don’t know, I don’t actually take note of what’s occurring with the M&M’s characters, I simply eat the sweet.
Anyway, as a result of backlash, M&M’s has determined to quickly retire its M&M spokescandies characters and substitute them with a brand new advertising and marketing marketing campaign that shall be led by Saturday Night time Reside veteran Maya Rudolph. Given the timing of the announcement, I think about we’ll see M&M’s launch this new marketing campaign with a business throughout the upcoming Tremendous Bowl.
That is the announcement that was shared on social media:
“America, let’s discuss. Within the final 12 months, we have made some modifications to our beloved spokescandies. We weren’t positive if anybody would even discover. And we positively did not assume it might break the web. However now we get it — even a sweet’s sneakers will be polarizing. Which was the final issues M&M’s wished, since we’re all about bringing folks collectively.
“Due to this fact, we hvae determined to take an indefinite pause from the spokescandies. Of their place, we’re proud to introduce a brand new spokesperson America can agree on: the beloved Maya Rudolph. We’re assured Ms. Rudolph will champion the ability of enjoyable to create a world the place everybody feels they belong.”
You’ll be able to see the tweet beneath.
