Meredith Duxbury is the second! It’s onerous to not take discover of the sweetness guru, who rose to fame through TikTok due to her viral basis approach.
Since making her debut on the social media platform in March 2020, Duxbury, 23, has amassed practically 20 million followers, launched collaborations with Kiss, starred in a marketing campaign for e.l.f. Cosmetics and signed with Ulta Magnificence. She’s even solidified herself as an It Woman, scoring invitations to the perfect exhibits throughout style month.
The bubbly social media character, nevertheless, is most recognized for her standard — and generally controversial — basis utility. Her course of consists of as much as 10 pumps of basis that she applies and blends on her face utilizing her fingers. Whereas the method appears daunting and unconventional, Duxbury has her causes.
“I began doing my make-up this manner in school as a result of my basis was $55, and I used to be like, ‘That is so costly! How can I make it final?’” the make-up skilled advised Us Weekly solely in February. Duxbury defined that she grew pissed off with sure magnificence instruments, particularly sponges for “absorbing” many of the product earlier than it even touched her face. “I’ve freckles, so once I do my make-up, I love to do a full-coverage glam, and it simply wasn’t working with the sponge.”
So, Duxbury fairly actually took issues into her personal arms. “I spotted the heat of my arms would mix extra seamlessly with the inspiration, so I attempted it and fell in love. I assumed, ‘Lastly, I’m not losing product.’ It simply labored so effectively for me, and I might really really feel the applying on my pores and skin.”
The New York-based influencer went on to share a whole bunch of movies of the approach through TikTok with the purpose of offering a protected and teachable area for her fellow magnificence lovers.
“Once I movie my movies, I attempt to all the time toss something in there that educates individuals as a result of once I was youthful, I had no concept what to do and I actually wished to study,” Duxbury shared. “I’ve all the time cherished make-up since center college and I used to make ‘prepare with me movies’ on YouTube … It has all the time been my artwork and I consider make-up as portray an image.”
The content material creator additionally makes use of her stardom as a chance to speak about psychological well being. “I began one thing referred to as ‘Massive Sister Discuss,’ and I choose a subject — whether or not it’s despair or nervousness — and I ask individuals to submit questions and I speak about these matters as I do my make-up,” Duxbury advised Us. “I actually wish to encourage individuals.”
Nonetheless, she understands that with reputation additionally comes negativity. “I’m simply so grateful for everybody who’s variety and good and enjoys my content material,” Duxbury mentioned. “The detrimental stuff is in every single place and also you simply should study to avoid it. I’m all the time open to constructive suggestions and different suggestions and tips, however I attempt to not get consumed by hate or nasty feedback.”
With spring and summer season rapidly approaching, the social media star gushed concerning the make-up developments she believes will dominate the hotter months.
“First, there’s the no-makeup make-up look, which many are reaching by mixing skincare, particularly merchandise from Hailey Bieber’s Rhode, with basis. It provides off a really dewy, easy look,” she shared. “Subsequent, I’m loving the concept of mixing your blush with concealer. It creates a comfortable, girly and heat glow.”