Juice WRLD‘s property has reportedly offered off nearly all of the late rapper’s catalog in a nine-figure deal quietly negotiated within the early months of 2022.
In keeping with Billboard, unbiased document label and music writer Opus Music Group now owns 90 p.c of the late Chicago rapper’s publishing and the rights to 90 p.c of the revenue derived from his grasp recordings.
The deal included not solely the huge output of Juice WRLD music that has already been launched to followers — two albums in life; two posthumous albums; a collaborative mixtape venture with Future; a solo mixtape and 9 EPs — but in addition a whole bunch of unreleased songs.
The rapper’s label companions, Interscope Data and Lil Bibby‘s Grade A Productions, retained possession of Juice WRLD’s masters.
Over the previous few months, quite a few Hip Hop artists younger and previous have negotiated comparable offers together with Future and Iggy Azalea, who each notched eight-figure offers in alternate for possession of their publishing rights in 2022.
Most just lately, Zaytoven offered 560 songs written between 2005 and 2022, together with Migos’ breakout hit “Versace,” Travis Scott’s “3500,” Lil Wayne’s “Issues,” 21 Savage’s “Well-known” and extra, in response to Selection. The sale quantity has not been disclosed.
In early January, Billboard reported that Dr. Dre was closing in on two separate offers to dump a share of music revenue streams and different belongings to Shamrock Holdings and Common Music Group. The offers, which have been shopped by Dre’s longtime lawyer Peter Paterno, have been being pitched for a mixed sum of $250million. Whereas the ultimate sale worth received’t fairly be that prime, a supply near the rap mogul mentioned the determine will nonetheless be “effectively above $200million.”
What stands out concerning the Juice WRLD deal, along with the secrecy underneath which it was executed, is that the corporate which acquired his catalog appears to be pretty new on this area.
Along with the “Lucid Goals” rapper, Opus Music Group solely represents two different artists: Columbian Reggaeton star and actor Maluma; and Puerto Rican newcomer Rauw Alejandro, in response to its web site.
Whereas the corporate wouldn’t touch upon the acquisition immediately, it advised Billboard in an announcement: “To characterize the physique of labor of Juice Wrld – whose cultural significance and generational affect can’t be overstated – is an honor and a duty.”
Juice WRLD’s representatives declined to concern an announcement of any sort.
Information of the sale comes slightly over two months after Juice’s cousin referred to as out the late rapper’s ex-girlfriend and document label for allegedly “controlling” and “manipulating” him previous to his demise.
Millz, who runs the Instagram account The Abyss Model, posted a sequence of messages on November 30 accusing Juice’s label and his companion, Ally Lotti, of driving a wedge between the Chicago rapper and his shut mates whereas exploiting him for his musical success with little concern for his wellbeing.
He didn’t specify which label he was speaking about, however Juice was signed to Lil Bibby’s imprint, together with Interscope Data, who signed him to a $3million deal in 2017.
Millz, an authentic member of Juice WRLD’s 999 collective, went on to say that he eliminated himself from “that poisonous scenario” after his grandmother was identified with most cancers (which she efficiently battled), however continued to be portrayed as a hanger-on by Lotti.
In December, Lil Bibby organized the newest iteration of the annual Juice WRLD Fest, with performances by Trippie Redd, Cordae and G Herbo, in addition to Lil Tecca, Ski Masks The Droop God, Bankroll Hayden, Sleazyworld Go, Lucki, DDG and Tana.
The celebration got here on the finish of a 12 months that noticed the late artist obtain large posthumous success, together with turning into the primary artist to have 4 albums promote over 500,000 models every in 2022.
With solely 4 albums to his identify, which means all of Juice WRLD’s tasks, together with his most up-to-date posthumous launch Preventing Demons, has moved over 500,000 models, a momentous achievement for the Chicago rapper, who handed away from an overdose-induced seizure in 2019.
Preventing Demons debuted at No. 2 on the Billboard 200 when it dropped on the late rapper’s birthday in December 2021, and moved 119,000 album equal models in its first week.
Whereas Juice WRLD followers have remained dedicated to bumping the rapper’s discography, Lil Bibby mentioned managing his shopper’s music is a draining job.