Freddie Gibbs has weighed in on the Kendrick Lamar and Drake feud, but gave an unpredictable answer when it came to picking a winner between them.
K. Dot and Drizzy have been embroiled in a heated battle that has resulted in a number of diss tracks over the past few weeks, with the internet in a constant debate about who is on top so far.
Knowing Gangsta Gibbs isn’t one to shy away from sharing his opinion, a fan took to X (formerly Twitter) on Thursday (May 9) to ask the Indiana rapper who he thinks won the beef.
“The record labels,” Gibbs simply responded.
The record labels. https://t.co/AKBZzfi5bE
— Big 🐰 (@FreddieGibbs) May 9, 2024
Freddie Gibbs isn’t wrong. Kendrick and Drake’s shared parent company, Universal Music Group, has enjoyed huge streams as a direct result of their diss tracks.
According to Talk of the Charts, “Push Ups,” “Euphoria,” “Family Matters” and “Not Like Us” are set to rake in a combined 250 millions streams in the U.S. this week across all platforms.
Not only that, but the tracks will reportedly make up roughly 20 percent of all streams on the Billboard Hot 100.
Billboard also reported that Kendrick’s music has enjoyed a significant spike in streams, whereas Drake has seen his figures fall slightly.
The Compton rapper’s diss songs “Euphoria,” “Meet the Grahams” and “Not Like Us” all logged millions of streams, with the former racking up a staggering 27.6 million on-demand streams in the U.S. alone between May 3 and May 6.
“Euphoria” debuted at No. 11 on the Billboard Hot 100 and could climb to No. 1 on next week’s chart, while “Not Like Us” is also in contention for the top spot after registering 21.1 million streams in its first three days of release.
Beyond the diss tracks, Kendrick Lamar’s back catalog is also enjoying a windfall, with his overall discography earning 50.62 million streams from May 3-6 — up 49 percent from the same Friday-to-Monday tracking period last week.
On the other hand, Drake’s discography suffered a 4.9 percent dip between these same periods, despite releasing two diss tracks of his own.
What’s more, Kendrick’s “Not Like Us” broke the all-time record for biggest single-day streams of a Hip Hop song in U.S. Spotify history.
The song surpassed Drake and Lil Baby’s “Girls Like Girls,” which previously held the record of 6.593 million streams in a day.