Florence + the Machine have launched the brand new track “King” with an accompanying music video. You’ll be able to watch the visible beneath.
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The music video was directed by Autumn de Wilde. It options vocalist Florence Welch as a sorcerer who actually and figuratively floats above all of it. She’s the one supply of shade within the visible, her fiery pink hair peeking out below a silky purple gown. “King” itself challenges the expectations of womanhood, household and femininity. Welch sings, “I’m no mom, I’m no bride, I’m king” as she snaps an individual’s neck along with her palms.
“As an artist, I by no means truly thought of my gender that a lot,” Welch explains in a press launch. “I simply received on with it. I used to be nearly as good as the lads, and I simply went on the market and matched them each time. However now, fascinated with being a lady in my 30s and the long run, I abruptly really feel this tearing of my identification and my wishes. That to be a performer, but in addition to need a household won’t be as easy for me as it’s for my male counterparts. I had modeled myself nearly solely on male performers, and for the primary time, I felt a wall come down between me and my idols as I’ve to make choices they didn’t.”