Netflix and Ekta Kapoor‘s Balaji Telefilms Ltd. in India have unveiled a new creative partnership spanning films and series.
The line-up currently includes an untitled series in advanced stages of development.
This partnership will include both Balaji Telefilms divisions, including Balaji Motion Pictures and Balaji Telefilms Digital. Ekta Kapoor and Shobha Kapoor founded Balaji Telefilms in 1994.
Balaji and Netflix have previously collaborated on several titles, including Kathal, Pagglait, Jaane Jaan and Dolly Kitty Aur Woh Chamakte Sitare.
Indian producer Kapoor is well-known for writing and creating titles like Parineetii, Pyaar Ki Raahein and Bhagya Lakshmi.
“Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture, even before hashtags existed,” said Monika Shergill, vice-president of content for Netflix India. “Her creative instinct and deep understanding of the audience’s pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades. At Netflix, our focus is to serve audiences with very diverse tastes and this collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey.”
Ekta Kapoor, joint managing director of Balaji Telefilms, said: “At Balaji Telefilms, storytelling has always been at the heart of everything we do — whether through cinema, television, or digital platforms. Partnering with Netflix, the world’s leading storytelling platform known for its premium content and constant innovation, is a big moment for us.
“It allows us to bring powerful, culturally rooted, and emotionally resonant stories to a global audience. The beginning of this new collaboration marks an exciting new chapter where we continue to push creative boundaries and deliver content that entertains, inspires, and connects people everywhere,” added Kapoor.
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