The Coca-Cola Company has announced this week that they are collaborating with Marvel Studios on a new campaign titled Coca-Cola x Marvel: The Heroes — a line of Marvel-themed cans and bottles of the company’s beverages.
The collaborative campaign features more than 30 heroes and villains on Coca-Cola and Coca-Cola Zero cans and bottles, all of which will be available worldwide to start collecting on April 8.
There’s also a cool commercial that you can watch featureing several Avengers and X-Men characters working together to help a comic book store employee.
Each type of soda has a different crew from the Marvel universe. The Coca-Cola packaging features heroes and villains like Wolverine, Deadpool, Loki, Elektra, and more. On the other hand, Coca-Cola Zero Sugar has characters including Black Panther, Ms. Marvel, Iron Man and Hulk on its bottles and cans.
The specialty packaging comes in several varieties including 12-ounce classic and sleek cans or plastic 16.9-ounce bottles.
In addition to an image of the heroes, each can will have a scannable element that will “bring its character to life” through AR, according to a press release.
Plus, upon scanning the packages, fans can have the chance to win Disney prizes including Disney cruises, Marvel movie screenings, movie tickets, autographed memorabilia and more.
Check out the photos of some of the products above and below, and pick some up today in stores near you.
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