Last month, Hasbro teased its ambitious multimedia plans to celebrate Cold Slither, hair metal band consisting of the Cobra affiliated Dreadnok mercenary group throughout the year. These plans including a Cold Slither album, produced in partnership with Reigning Phoenix Music, consisting of 10 electrifying tracks that blend searing distorted guitar riffs, pounding rhythms, and irresistibly catchy, anthemic choruses. Today, not only was cover art for the single unveiled, but so was a most brutally epic Cold Slither music video.
In an explosive return to the music scene, the iconic yet notorious band COLD SLITHER has released their first single “Cold Slither,” off their much-anticipated album. This project marks a groundbreaking fusion of real-world music and fictional narrative, bringing to life the villainous charm of the Cobra organization from the classic 1980s G.I. JOE series.
In a dynamic collaboration, Hasbro and Reigning Phoenix Music have teamed up to release “Cold Slither.” This partnership breathes new life into COLD SLITHER, a band once crafted as part of a nefarious plot and now reborn with a sound that mixes nostalgia with cutting-edge rock prowess. Helmed by the mysterious Zartan and his band of Dreadnoks—Torch, Ripper, and Buzzer—the single reintroduces their heavy metal ferocity combined with a sinister, anarchist energy that upends the conventional music scene.
Ben “BMac” MacCrae, Associate Brand Manager, Global Brand Development & Marketing at Hasbro, shared the following:
“Bringing COLD SLITHER to life through our partnership with RPM has been an absolute dream come true! As a child watching this fictional band on my TV screen, I never imagined I’d one day help transform them from animated rockstars into a tangible, sonic reality. From the meticulously crafted figures you can hold in your hand to the face-melting album we’ve created, G.I. JOE fans worldwide are about to experience something truly revolutionary this summer. This project bridges nostalgia with innovation in ways that will leave the community speechless—prepare for a musical assault that would make Cobra Commander proud!”
Reigning Phoenix Music General Manager and Co-founder Gerardo Martinez added:
“It is a dream come true to be able to work on this amazing collaboration with my favorite, and one that happens to be one of the most iconic brands in the world: G.I.JOE! It is also a pleasure to work on this amazing project alongside some of my friends from Hasbro and be able to bring Cold Slither into reality in the most Heavy Metal way! Many of us have waited 40 years for this to happen but the wait is finally over. And a special thanks to Michael Charles Hill for writing the original COLD SLITHER episode back in 1985.”
Alyse D’Antuono, Hasbro’s VP of Global Franchise Strategy & Management for Action Brands, commented:
“It’s programs like these that make Hasbro’s goal of creating Magic Moments truly come to life! What started out as a cult-classic episode from the 1985 series G.I. JOE: A Real American Hero has culminated into a fan program for the ages – inclusive of toys, comics, and of course, music. It could not have been made possible without amazing licensees like Reigning Phoenix Music who put their passion, expertise, and fandom into everything they create. We’re extremely excited for everyone to rock out to this single and we plan to reveal even more as we move closer to San Diego Comic Con. So, as the single echos, we hope… “you’ll be joining us soon!””
This Cold Slither music video and album are just the start. Cold Slither also launched their website, where fans can stay up to date on the latest for their favorite rock band whose signature sound unleashes a torrent of guttural guitars, boisterous bass, venomous vocals, and thunderous percussion, casting shadows across the musical landscape. Likewise, as seen at Toy Fair, Hasbro and Super7 are releasing their own tie-in figures.
G.I. JOE CLASSIFIED SERIES #163, DREADNOKS COLD SLITHER: BAND OF VIPERS TOUR COMMEMORATIVE ACTION FIGURE SET
(HASBRO | Ages 14 years & up | Available at San Diego Comic-Con
Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.)
Celebrate Cold Slither’s triumphant return with this amazing offer! Whether a long-time fan or a newcomer, you’ll want to experience an electrifying Band of Vipers World Tour concert.
This commemorative action figure set includes 6-inch-scale figures of all four founding members This commemorative action figure set includes 6-inch-scale figures of all four founding members—the Dreadnoks: Zartan, Ripper, Buzzer, and Torch—each equipped with their signature instrument and a total of 29 accessories. The musical accessories, include a a guitar, bass, keytar, 5 instrument straps, and a full 6-inch-scale drum kit complete with a floor tom, hi-hat with pedal, hi tom, mid tom, bass drum with a kick pedal, stool, 2 drumsticks, snare drum, cymbals and stands. Buzzer rocks removable glasses and a neckerchief. With detailed designs and exceptional articulation, these figures are perfect for dynamic displays.
The collectible box features a recreation of the renowned Springfield Theater’s exterior, transporting you to an unforgettable concert experience complete with Easter eggs and notable characters. Unfold the box to find Cold Slither, ready to rock the stage.
Don’t tell us what’s right, don’t tell us what’s wrong! Don’t miss out on this special Commemorative offer: 4 incredible Dreadnok Cold Slither Action Figures with instrument accessories packaged in their Springfield Theater playset. Order now to recreate your favorite Cold Slither Band of Vipers Tour moments again and again.
This exclusive set is for band members only, but don’t miss the other G.I. JOE Classified and Cobra action figures (sold separately) to display alongside Cold Slither as music-loving concertgoers. Embrace the Year of the Snake with this Heavy Metal machine that will have you shouting, “Long Live Cobra!”
G.I. JOE COLD SLITHER ZARTAN REACTION+ FIGURE
(HASBRO \ SUPER7 | Ages 14 years & up | Approx. Retail Price: $20.00| Available for preorder April 3 @9:15am PT. Check Super7.com for more details)
Zartan trades his covert missions for center stage as the lead singer of Cobra’s infamous rock band, Cold Slither! Inspired by the animated series G.I. JOE: A Real American Hero, this 3.75” scale Cold Slither Zartan ReAction+ Figure features cartoon-accurate sculpt details—including UV color-changing plastic that changes his skin to purple when exposed to sunlight—and comes with microphone and guitar accessories, perfect for bringing Cobra’s most unforgettable performances to life! Packaged on a blistered cardback that evokes the classic G.I. JOE toy line of the early ‘80s, this figure is designed to look and feel like the vintage toys fans know and love. Featuring retro O-Ring construction and 12 points of articulation, Cold Slither Zartan offers ultimate posability, ready to belt out a tune or join in Cobra’s latest scheme at the drop of a hat. Whether you’re a G.I. JOE fan or just love the idea of Cobra in concert, Cold Slither Zartan is the star your collection has been waiting for! Visit Super7.com for more details.
Source link
