Citi Beneath Siege has opened up about his function within the cultural explosion that was Quick Life Yungstaz’s 2009 hit “Swag Surfin’” — watch the video above.
Chatting with HipHopDX, the Run It Up Information CEO defined how the tune went from native hit to one of the crucial recognizable songs of the last decade.
Citi first heard the tune at a university bar when it was a effervescent underground reduce and immediately acknowledged its potential to be one thing larger. “As quickly because the beat drops each child within the membership jumps up,” he recalled. “I promise you the roof lifts off the membership. It was probably the most magical music second I’ve ever seen in my life.”
After witnessing its energy, Citi promised himself he would make it his mission to get extra ears on the tune. “I’m going to make it possible for all people on the earth sees what I simply noticed,” he recalled saying to himself.
Finally the monitor landed Citi a gathering with document business icon LA Reid, who immediately needed part of its distribution.
“The document comes on. Them infectious horns. The crackrock of horns,” Citi defined, talking of the second he performed “Swag Surfin’” for the legendary document govt. “LA Reid tells the workers, ‘What y’all take into consideration that document? I don’t give a fuck what y’all take into consideration that document. We taking it Quantity One!’”