BTS‘ Love Myself marketing campaign is formally 5 years previous. Launched in 2017 and in partnership with UNICEF, the marketing campaign — named after the group’s Love Your self album trilogy — was designed to increase a serving to hand to kids and teenagers who’ve skilled violence, and provides them the instruments to uplift themselves in addition to others. On Tuesday (Nov. 29), the septet reiterated their marketing campaign’s message in a video that options all seven BTS members.
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“The Love Myself marketing campaign that BTS, BigHit Music and UNICEF initiated collectively in 2017 marked its fifth anniversary,” RM stated as he kicked off the heartfelt message. “Over the previous 5 years, the Love Myself marketing campaign’s message has permeated our lives like background music. Once I look into the every day lives shared by ARMY, the therapeutic massage of Love Myself appears to take massive elements of their feelings.”
Jin added, “Love Myself marketing campaign is like background music hits house. As we stay our lives to the fullest every day, we’d not discover its presence. After we’re troubled or stumbling, nevertheless, Love Myself exhibits up in the proper place and provides us the braveness to beat.”
“I’m delighted and proud that our Love myself message involves many individuals’s minds of their every day lives. However, on the identical time, I’m afraid there may be individuals who nonetheless don’t know how one can love themselves,” Suga stated
To that, J-Hope added, “Should you discover anybody who wants the energy to like themselves, please attain out first. Please train them how one can love themselves, and provides them the vitality of hope.”
To honor the marketing campaign’s fifth anniversary, Jimin stated that he desires followers to try to love themselves. V acknowledged that he believes loving oneself is the start of real love, whereas Jung Kook inspired followers watching the message to have a look again on the emotional progress they’ve remodeled the yr.
Concluding the message, RM informed followers, “We imagine that you’ll proceed to assist the Love Myself marketing campaign to create larger constructive vitality in individuals’s lives.”
In keeping with the marketing campaign’s web site, as of August 2021, BTS’ Love Myself partnership with UNICEF has raised over $3.4 million, whereas #BTSLoveMyself hashtag has been used greater than 15 million occasions throughout social media.
Watch BTS’ message concerning the fifth anniversary of the Love Myself marketing campaign within the video above.
