Big Gipp has announced that he’s teaming up with a Black-owned brewery to release both a craft beer and a mixtape of the same name.
In a press release shared with HipHopDX, the Goodie Mob MC revealed that he’d be teaming up with High Gravity Hip Hop and Georgia’s first Black-owned brewery, Down Home Brewing, to release a proprietary craft beer and mixtape called the 404 Pack.
The official unveiling event will take place on Saturday (December 2) at Down Home Brewing in Tucker, Georgia, just north of Atlanta.
In addition to celebrating the release of the beer and mixtape, the event will be part of the Hip Hop 50 grand finale.
“The primary purpose of The 404 Pack Series is to raise funds for the High Gravity Gardens Brewery project,” High Gravity Hip Hop shared in the press release. “The ultimate goal is to create a unique venue blending City Winery, Cirque du Soleil, and the Wu Tang Clan spirit, featuring a music venue beer hall with local Black-owned breweries.”
With four brands already involved, the proposed “beer hall” is expected to grow to include eight to ten partner breweries. Funds generated from the collaboration with Bigg Gipp will get the team closer to their goal of purchasing a physical location in which to bring their vision to life.
Gipp has been making a lot of headlines as of late — most recently for his defense of André 3000’s New Blue Sun against critical slander.
The Goodie Mob rapper sat down with According 2 Hip Hop on Tuesday (November 28) and saluted 3 Stacks for taking creative risks, which he believes paved the way for a new genre to emerge.
“André 3000 just opened a new genre for Hip Hop producers and Hip Hop people who play instruments,” Gipp began. “Remember, Miles Davis never said nothing to you. Kenny G don’t say nothing to you. It’s so many examples of just musicians who had a great amount of success that said nothing to you and played an instrument.
“I feel like, again, this is never about us competing with nobody,” he added. “This is only about us competing with ourself and making sure we push this place and push this genre so far that it opens up another room for aspiring artists and aspiring musicians. That’s what I think. To show you to break the rules and show you that you can.”
Big Gipp further backed the OutKast’s rapper’s decision to drop an album without any lyrics, saying that it was the perfect move in “an era with so much maddening and misdirection and energy,” regardless of what the music industry may think.